Exploring Green Gold by Tata

Tata Chemicals are moving to explore farm inputs. Utilizing the best supply chain and distribution channel of Tata Salt and Fertilizer, the company is moving ahead in consumer product with Pulses under i-Shakti brand. Company has done test marketing in Tamil Nadu and has recently entered in Mumbai.

The " Khet Se" Initiative seems to be a step in this direction. Company has made a Joint Venture with Total Produce of Ireland for 'Khet Se'. It is an Initiative from Tata group for one of the major concern areas of wastage of Perishable agri food in India. Acquisition of Metahelix will be helpful to group for research in seeds and to improve its yield.

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